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Kaiser Permanente

This Is

Theme development, original compositions & installation guides for 30+ wall graphics & spot decals for 2 neighboring pediatric centers in Antelope Valley, CA.

My Role Was

Design
Brand Development
Coordination
Production
Fabrication
Installation

Animals & Ecosystems in Antelope Valley

Starting with Kaiser’s Lancaster facility, we were prompted to build out an endearing visual style that could showcase the ecological diversity of the Antelope Valley. While the design package should feel cohesive and complement the space’s existing color finishes, it was equally important given the high volume of coverage that the graphics felt varied from space to space. After some research, we resolved to break the graphics up into three “Biomes,” and coordinate the plants, animals and assets on each wall accordingly.

Ultimately, of the 30+ walls across both facilities no two compositions are alike, but they all share a warm yet striking design sensibility.

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Animals & Ecosystems in Antelope Valley

Starting with Kaiser’s Lancaster facility, we were prompted to build out an endearing visual style that could showcase the ecological diversity of the Antelope Valley. While the design package should feel cohesive and complement the space’s existing color finishes, it was equally important given the high volume of coverage that the graphics felt varied from space to space. After some research, we resolved to break the graphics up into three “Biomes,” and coordinate the plants, animals and assets on each wall accordingly.

Ultimately, of the 30+ walls across both facilities no two compositions are alike, but they all share a warm yet striking design sensibility.

Design Details, Click To Expand

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1. Character & Asset Roster
B) A varied cast of friendly animals drawn directly from the unique local ecology of California's Antelope Valley, all sharing a playful geometric style sensibility that could be repurposed across various compositions.

Row 1 : (Right to left) Coyote Parent & Pups, Jack Rabbit, Ferruginous Hawk, Rattlesnake, Cactus Wren, Tricolored Blackbird, Migrating Canadian Geese.

Row 2: (Right to left) Ground Squirrels, Seated Coyote, Mule Deer, Burrowing Owls, Bobcat, Desert Tortoise, Butterflies, Gophers.

Row 3: (Right to left) Fighter Jet, 2009 Discovery Shuttle, Stealth Bomber.

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2-4.Wayfinding Biomes

Fashioned after three of the amazingly varied micro-biomes all found within the Valley's ecologically diverse landscape, the Desert (Fig. C), Lake (D) and Poppy (E) Themes served the dual purpose of demarcating different corridors in the facilities, and lending variation to their graphics.

Having resolved these themes in the first of the two facilities we were furnishing (C1, D1, E1) the client then asked for each theme to be lightly varied in some way for the second facility's walls. I proposed the time of day represented in each biome be changed to sunset (E2), dusk (D2) and night (C2) in order to vary the colors while keeping the basic themes intact.

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5. Palmdale Lobby

D) A dusky, full-height graphic scene with some disparate cloud and star elements traversing onto a grid of windows (D1)

1. Character & Asset Roster
B) A varied cast of friendly animals drawn directly from the unique local ecology of California's Antelope Valley, all sharing a playful geometric style sensibility that could be repurposed across various compositions.

Row 1 : (Right to left) Coyote Parent & Pups, Jack Rabbit, Ferruginous Hawk, Rattlesnake, Cactus Wren, Tricolored Blackbird, Migrating Canadian Geese.

Row 2: (Right to left) Ground Squirrels, Seated Coyote, Mule Deer, Burrowing Owls, Bobcat, Desert Tortoise, Butterflies, Gophers.

Row 3: (Right to left) Fighter Jet, 2009 Discovery Shuttle, Stealth Bomber.

2-4.Wayfinding Biomes

Fashioned after three of the amazingly varied micro-biomes all found within the Valley's ecologically diverse landscape, the Desert (Fig. C), Lake (D) and Poppy (E) Themes served the dual purpose of demarcating different corridors in the facilities, and lending variation to their graphics.

Having resolved these themes in the first of the two facilities we were furnishing (C1, D1, E1) the client then asked for each theme to be lightly varied in some way for the second facility's walls. I proposed the time of day represented in each biome be changed to sunset (E2), dusk (D2) and night (C2) in order to vary the colors while keeping the basic themes intact.

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5. Palmdale Lobby

D) A dusky, full-height graphic scene with some disparate cloud and star elements traversing onto a grid of windows (D1)

3 Biomes, 3 Major Corridors

The parallel corridors making up Kaiser Lancaster’s interior facilities were ultimately a great use-case for the unique themes we developed. While all three passages look deceptively similar from a navigation standpoint, the unique animals and varied color palettes were built-in visual aid for visitors.

3 Biomes, 3 Major Corridors

The parallel corridors making up Kaiser Lancaster’s interior facilities were ultimately a great use-case for the unique themes we developed. While all three passages look deceptively similar from a navigation standpoint, the unique animals and varied color palettes were built-in visual aid for visitors.

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Second Location

Pleased with the style and ecosystems we’d developed in Kaiser Lancaster, the client asked us to carry them over to their second location with some subtle design variation to help differentiate this facility from the first one. We proposed changing the time-of-day for each theme to “Sunset,” “Dusk” and “Night,” thereby shifting the hues of the skies and landscapes of each biome. The result was a fun and beautiful palette study, provoking more gem tones while keeping the fundamental color story of orange and teal intact.

Second Location

Pleased with the style and ecosystems we’d developed in Kaiser Lancaster, the client asked us to carry them over to their second location with some subtle design variation to help differentiate this facility from the first one. We proposed changing the time-of-day for each theme to “Sunset,” “Dusk” and “Night,” thereby shifting the hues of the skies and landscapes of each biome. The result was a fun and beautiful palette study, provoking more gem tones while keeping the fundamental color story of orange and teal intact.

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