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The Metric

This Is

An environmental graphics package designed in tandem with a ground-up visual rebrand of a boutique hotel in Echo Park, Los Angeles.

My Role Was

Design
Brand Development
Coordination
Production
Fabrication
Installation

Glass Facade & Greeting Room

An important set of decals, both for greeting guests and previewing the hotel's visual identity, the glass facade and cement greeting wall showcase a fixed-width stroke with periodic breaks as the foundational graphic device.

Each glass pane of the window facade as a preview for the individual graphic themes of the 4 unique floors above.

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Glass Facade & Greeting Room

An important set of decals, both for greeting guests and previewing the hotel's visual identity, the glass facade and cement greeting wall showcase a fixed-width stroke with periodic breaks as the foundational graphic device.

Each glass pane of the window facade as a preview for the individual graphic themes of the 4 unique floors above.

Design Details, Click To Expand

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1. Early Graphic Development
I kicked off the design process of simultaneously developing environmental graphics and brand elements with a handful of exploratory design studies, one of which was an elaborate business card sketch (A) abstracting the hotel's corrugated metal facade as tiers of line patterns varying from floor-to-floor in color and behavior.

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This particular study led directly to the rubric for developing floor themes (B) which envisioned a cohesive yet adaptable graphic vocabulary for this multi-floor design project.

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2-4. Floor Themes
With our overarching design template in place, I proceeded to develop the floor-specific graphics.

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Each floor was to receive a directory decal in it's elevator landing (1) as well as a graphic wrap spanning the length of that floor's guest corridor (2) totaling approximately 600sf of coverage per floor. While levels 2 & 3 were designed with relatively simple repeating patterns per the geometry of their respective floor theme, levels 4 & 5 required unique non-repeating designs to cover their 96' long stretches of guest corridor.
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5. Proposed Elevator Interior

Two alternate design prospects for a custom elevator interior. The first proposal (F) borrowed a similar approach to that of the glass facade, uniting the four geometric themes from different floors into a single flowing composition. The second (G) was envisioned as a cute moment of LA pride between floors

1. Early Graphic Development
I kicked off the design process of simultaneously developing environmental graphics and brand elements with a handful of exploratory design studies, one of which was an elaborate business card sketch (A) abstracting the hotel's corrugated metal facade as tiers of line patterns varying from floor-to-floor in color and behavior.

‍

This particular study led directly to the rubric for developing floor themes (B) which envisioned a cohesive yet adaptable graphic vocabulary for this multi-floor design project.

‍

2-4. Floor Themes
With our overarching design template in place, I proceeded to develop the floor-specific graphics.

‍

Each floor was to receive a directory decal in it's elevator landing (1) as well as a graphic wrap spanning the length of that floor's guest corridor (2) totaling approximately 600sf of coverage per floor. While levels 2 & 3 were designed with relatively simple repeating patterns per the geometry of their respective floor theme, levels 4 & 5 required unique non-repeating designs to cover their 96' long stretches of guest corridor.
5. Proposed Elevator Interior

Two alternate design prospects for a custom elevator interior. The first proposal (F) borrowed a similar approach to that of the glass facade, uniting the four geometric themes from different floors into a single flowing composition. The second (G) was envisioned as a cute moment of LA pride between floors

The Lobby Mural

Set against a smartly furnished corner nook beside the reception desk, the Lobby Mural was emphasized by the hotel owners as the best site for a bright and visually engrossing graphical moment.

As the hotel interior’s main statement piece, we felt it should bring together the disparate geometric and chromatic components of the building’s unique floor themes into a vibrant spacial abstraction for The Metric itself.

The Lobby Mural

Set against a smartly furnished corner nook beside the reception desk, the Lobby Mural was emphasized by the hotel owners as the best site for a bright and visually engrossing graphical moment.

As the hotel interior’s main statement piece, we felt it should bring together the disparate geometric and chromatic components of the building’s unique floor themes into a vibrant spacial abstraction for The Metric itself.

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The Floor Themes

Probably the most pressing design item from a pure utility standpoint was to find an appealing solution to guest navigation & wayfinding. The structural similarity of floors 3-5 in particular made it easy for guests to lose track of their floor, calling for a a consistent directory structure and a set of distinct themes to demarcate each individual floor.

This set of themes could then inform the approximately 96' of graphic coverage spanning the guest corridor of that theme's respective floor.

The Floor Themes

Probably the most pressing design item from a pure utility standpoint was to find an appealing solution to guest navigation & wayfinding. The structural similarity of floors 3-5 in particular made it easy for guests to lose track of their floor, calling for a a consistent directory structure and a set of distinct themes to demarcate each individual floor.

This set of themes could then inform the approximately 96' of graphic coverage spanning the guest corridor of that theme's respective floor.

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